Well, people have tendency of going out with those who are as good looking as themself, so an ideal date for a women will be those who have the same level of attractiveness to them. so if attractive women dating an average guy will have more breakable relationship than dating a good looking and handsome man. also another point I'd like to make, a beautiful women acknowledge her power to choose men in the crowd. So if the man she is currently dating is unsatisfying , she will seek a new partner....
So to answer to your Question, they the Lady look at the man's appearence first and pocket second.third personality. Am I answer your question ?